At VALUE TRADERS, we value your trust and respect your privacy. Explore this Privacy Policy to learn about our principles, policies and how you can manage your privacy choices.

1. Introduction

1.1 This Privacy Policy applies to “Vacation Trade World Sociedad Anónima de Capital Variable”, a legal entity constituted under the Mexican law, commercially identify as VALUE TRADERS, and that manage, operate, and/or provide services through the website (the “Website”)

1.2 The application of this Privacy Policy (this “Policy”) involves personal information regarding clients and the other individuals with whom we do business or who visit VALUE TRADERS Website and to the use of that personal information in any form – whether oral, electronic or written. This policy applies to all of VALUE TRADERS information-gathering activities whether conducted through the Internet or any other means of communication.

1.3 We use your personal information in order to fulfil our commitment to providing an unparalleled service experience in connection with all of your interactions with VALUE TRADERS (the“Purpose”). As part of that undertaking, we are committed to safeguarding the privacy of the personal information that we gather.

1.4 As one of our clients or someone else with whom we do business, you understand and agree that we collect, use and disclose your personal information in accordance with this Policy.

1.5 VALUE TRADERS makes this Policy available to explain how we gather information, the kind of information collected and how that information may be used so that you can exercise an informed judgment in deciding whether you wish to provide information to VALUE TRADERS.

1.6 When we provide VALUE TRADERS products or services to you, we may also give you specific additional details about how we will use your personal information.

1.7 If you have a product or service by the VALUE TRADERS Website that is not provided by VALUE TRADERS, please review the relevant privacy notice that covers such product or service, or contact your product or service provider for information about their privacy practices.

2. Jurisdiction and Applicable Law

This Policy is based upon VALUE TRADERS activities as a Mexican Company; and this Policy is over conducting laws in México and is not intended to address privacy issues that may arise in any other country.

3. Types of Personal Information VALUE TRADERS Collects

3.1. The term “personal information” in this Policy refers to information that does or is capable of identifying you as an individual. The types of personal information that VALUE TRADERS process include:

3.2. Much of the personal information we process is information that you or someone acting on your behalf knowingly provides to VALUE TRADERS. All such information is voluntarily supplied by you, someone acting on your behalf,VALUE TRADERS members, clients and the other individuals with whom we do business or who visit our Website.

3.3. However, in other instances, we process personal information that we are able to infer about you based on other information you provide to us or during our interactions with you, or personal information about you that we receive from a third party. This Policy also applies to the personal information about you that we receive from a third party, unless specifically covered by such third party’s privacy policy.

3.4. There may be instances in which the personal information that you provide to us or that we collect is considered Sensitive Personal Information under the privacy laws of some countries. In some very rare instances, financial records may form part of Sensitive Personal Information where you are located. We only process Sensitive Personal Information and financial records to the extent permitted or required by applicable law.

3.5. When you agree to this Policy you are, to the extent required under applicable law, granting your express and written consent to the processing of any personal information that you provide to VALUE TRADERS that is considered to be Sensitive Personal Information or financial information.

3.6. Save to the extent required by law, you are not obliged to provide VALUE TRADERS with any of your Sensitive Personal Information, and should you chose not to, this will not prevent you from purchasing any products or services from VALUE TRADERS.

3.7. Minor Children VALUE TRADERS website do not sell products or services for purchase by children and we do not knowingly solicit or collect personal information from children. If you are under the age of 18 (or a minor in the jurisdiction in which you are accessing our websites), you may only use our websites with the involvement of a parent or guardian.

3.8. The personal information described in the previous paragraphs of this section, is collected through:

3.9. The personal information collected by VALUE TRADERS, is protected by security, administrative and physical measures which were adapted against the damage, loss, alteration, destruction, use, unauthorized use or treatment, in accordance with applicable law and regulations.

4. Use of Personal Information

4.1. Subject to applicable law, we may collect, use and disclose relevant portions of your personal information in order to:

a) provide VALUE TRADERS services that includes, but are not limited to the following:

b) additionally, we will use your personal information for the following secondary purposes that are not necessary to provide the services required, but that allow us and facilitate a better service:

4.2. VALUE TRADERS uses and retains your personal information for as long as is necessary to fulfil the Purpose.

4.3. In case you do not wish your personal information to be used for these secondary purposes, we hereby request you to inform us using the option that may apply:

4.4. According to the clause 3.6, your denial of authorization for use of your personal information for these purposes shall not be a reason for denial of services and products requested or hired with VALUE TRADERS.

5. ARCO rights

5.1. You have rights to access and update personal information held about you that are known with the acronym ARCO:

5.2. If you want to inquire about any personal information we may have about you, you can do so by sending us a written request to the following address:

By letter:
Calle 10 esq Calle 12
Edificio Jira Caribe Oficina
Playa del Carmen – Quintana Roo
By email:

5.3. Please be sure to include your full name, address and telephone number and a copy of a document evidencing your identity (such as an ID card or passport) so we can ascertain your identity and whether we have any personal information regarding you, or in case we need to contact you to obtain any additional information we may require to make that determination.

5.4. If you have any questions about this Policy, about the processing of your data described, or any concerns or complaints with regard to the administration of the Policy, or if you are not satisfied with the response that you receive, you can escalate your concern to the Chief Privacy Officer by sending an email to:

5.5. All requests for access to your personal information must be submitted in writing by letter or email. We may respond to your request by letter, email, telephone or any other suitable method in a period of twenty (20) days.

6. How VALUE TRADERS Uses Information

6.1. VALUE TRADERS do not share Personal Information with anyone except as described below:

6.1.1. VALUE TRADERS may share Personal Information as required or as permitted by law, such as:

  • With regulatory authorities, courts, and governmental agencies to comply with legal orders, legal or regulatory requirements, and government requests;
  • With our Service Providers, regulatory authorities, and governmental agencies to detect and prevent fraud or criminal activity, and to protect the rights of VALUE TRADERS or others;
  • With the VALUE TRADERS Co-brand Partners (businesses we partner with to offer cards featuring both brand logos);
  • With our Service Providers who perform services for us and help us operate our business (we require Service Providers to safeguard Personal Information and only use your Personal Information for the purposes we specify);
  • With financial institutions or Co-brand Partners with whom we jointly offer or develop products and services (but they may not use your Personal Information - in particular your email address - to independently market their own products or services to you unless you consent that they can do so);

    6.1.2. We may transfer Personal Information to Service Providers or companies within the VALUE TRADERS Company or Companies throughout the world, for example, to process transactions and provide you with our products or services.

    6.2. Regardless of where we process your information, we still protect it in the manner described in this Policy and according to the applicable laws.

    6.3. Information collected by VALUE TRADERS in response to surveys is used to develop statistically significant aggregate information that is analyzed and published to members and industry participants in the form of research reports that enable them to track industry developments and trends useful in enhancing the efficiencies of their businesses.

    6.4. Information collected by VALUE TRADERS is also used to fulfill requests that VALUE TRADERS has received for memberships or other goods or services.

    6.5. In addition, information collected by VALUE TRADERS is made available to third parties, who do not necessarily subscribe to VALUE TRADERS Privacy Policy, who have expressed a wish to contact travel-related entities and offer to them goods or services that are deemed of interest. This information may be made available directly from VALUE TRADERS.

    6.6. VALUE TRADERS also acknowledges the right to limit the disclosure of your personal information by sending an e-mail to the following address:

    The limitation to disclosure shall not be considered valid if your personal information is legally required to be disclosed by judicial or other governmental action.

    7. The use of tracking technologies in VALUE TRADERS Website

    7.1. We use cookies when you visit VALUE TRADERS Website. There are four main types of cookies:

    7.2. By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of VALUE TRADERS Website, and the complete user experience that we pride ourselves on providing our customers.

    8. Changes to this Policy

    Just as VALUE TRADERS business changes constantly, this Policy may also change. This Policy is subject to change at any time without prior notice. VALUE TRADERS will communicate any such changes promptly by posting the revised Policy at VALUE TRADERS Website. Users are responsible for consulting this posting for any changes. The Effective Date near the top of this document will indicate the last time modifications were made.